E-Commerce Platform Overhaul
Client
Global Fashion Brand
12 months
16 full-stack developers
The Challenge
A global fashion brand's e-commerce site was slow, outdated, and couldn't handle peak traffic during sales events. Page load times averaged 8 seconds, cart abandonment was at 75%, and the site frequently crashed during Black Friday. The monolithic architecture made it difficult to add new features or make updates quickly.
Our Solution
We rebuilt the entire platform using a modern headless architecture with Next.js, separating the frontend from the backend. Implemented server-side rendering for instant page loads, optimized images with a global CDN, integrated with a headless CMS for easy content management, and built a robust checkout flow with Stripe. Load testing ensured the site could handle 50K+ concurrent users.
Technologies Used
Results & Impact
35% increase in conversion rate
Page load time reduced from 8s to 2s
Handles 10K+ concurrent users smoothly
$50M+ in annual revenue generated
Cart abandonment reduced to 45%
Zero downtime during Black Friday
"The new platform is lightning fast and beautiful. Our conversion rates have never been higher, and we can now launch new campaigns in hours instead of weeks."
Sophie Anderson
Head of E-Commerce
Global Fashion Brand
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